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Weekly Roundup: LinkedIn Targeting Features, French President’s Periscope...
Last week saw a Leonardo DiCaprio finally win an Oscar (and breaking Twitter records), a Bachelor make a critical mistake, and John Oliver and Mitt Romney take swings at Donald Drumpf. Yet still social...
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Trends in sub-Saharan Africa: full report
I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather’s social media capabilities in the region. This doesn’t make me an ‘Africa expert'(!) but I compiled a trends...
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SXSW 2016: The Need To Knows
SXSW Interactive was amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance. SXSW plays an increasingly important role in revolutionizing...
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Better Curation Means Better Consumption
This post was originally published on ogilvydo.com Is there such a thing as too much choice? George Rausch, Director of Content for Pluto TV, talked about our modern media overload on Monday at SXSW....
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Welcome to the Age of Distributed Content
For years, marketers’ cardinal rule has been “go where your audience is”; encouraging brands to invest in social media channels rather than creating massive owned media channels. This rule has proven...
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Weekly Roundup: Instagram’s New Algorithm, Facebook’s WordPress Partnership,...
Most of last week’s news may have been focused on Presidential candidates and SXSW and college basketball (that time of year when hopes and dreams are dashed every few minutes). But if you were on top...
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Mic Check: It’s Time To Take Podcasting Seriously
Eight years ago, my wife and I got a puppy named Lola. She’s a pit bull mix with a seemingly endless amount of energy, which has resulted in at least one long walk every day. While walking has been a...
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Weekly Roundup: Twitter Celebrates 10th Birthday, Snapchat Buys Bitmoji...
Last week on social media organizations, monuments, and human beings took yet another moment to pause to stand with Brussels. #BrusselsAttacks brought the world together across social as we gathered...
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Weekly Roundup: Instagram Notifications Uproar, Periscope Celebrates First...
HAPPY APRIL SOCIAL FANS! This month we welcome MLB Opening Days, season six of Game of Thrones (the countdown to April 24th is officially on), the crowning of a new NCAA champion, and – of course –...
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How To Drive Social Leads From Events
It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, and therefore the output too will never match...
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